The project that Rock Holding is developing in Poiana Brasov under the luxury hotel brand Kempinsky is a first for Romania and an important investment for Meta Estate Trust
Kempinski, one of Europe's oldest hotel groups focused on the luxury segment, will open its first hotel in Romania. Kempinski has partnered with Rock Development Holding, one of the most active real estate development companies on the residential market in Bucharest, to open the first hotel under the Kempinski brand, which will be rated five stars and will be located in Poiana Brasov.
"The mountains in the Brasov region are some of the most spectacular in the world and we are delighted to have found a new destination for Kempinski in Poiana Brasov. Together with Rock Holding, we want to implement the highest levels of luxury on the region's hospitality scene and offer a truly five-star experience to all tourists who choose Romania," says Bernold Schroeder, CEO Kempinski Group and President of the Management Board Kempinski AG.
The investment amounts to €70 million and will mark Rock Holding's entry into a new segment, hospitality.
"Poiana Brasov is undoubtedly one of the most attractive places in Romania and has a high development potential. Our vision for Poiana Brasov is to create a luxury mountain retreat, offering visitors memorable experiences and a range of facilities designed to meet the needs of outdoor activities, entertainment, relaxation and wellness," says Mircea Cotiga, CEO and one of the founders of Rock Holding.
In addition to accommodation facilities, the hotel will have a spa and wellness centre, a conference centre and a space for corporate and private events.
Kempinski has 82 luxury hotels and residences in ultra-luxury destinations in Europe, Asia-Pacific, the Middle East, Africa, Central America and the Caribbean, plus 26 projects currently under development.
"The project that Rock Holding is developing in Poiana Brasov under the Kempinsky luxury hotel brand is a first for Romania and an important investment for Meta Estate Trust. This represents a diversification in a strategic direction of our portfolio and allows us to fulfill our mission to provide investors with access to promising, premium investment opportunities. The opportunity of this investment was accessible to Meta Estate Trust thanks to the synergies created by the Meta Management Team," says Alexandru Bonea, Co-Founder and CEO of Meta Estate Trust, the company involved in this project.
